Today, in out Talent Pictures section, we will talk about Gloria Lozano, founder of BCNTouch.
Gloria Lozano studied Telecomm Engineering for UPC (Catalonia Polytechnic University), MBA for ESADE and PDD for IESE. She has developed most of her carrier working for multinational companies: Philips Semiconductors (currently NXP) and Meggitt Electronics in marketing, sales and sales operations first at local level, then at European and globally.
She is passionate about learning and easy use of technology. She loves to travel and to spend time with her family and friends, “all of them sources of infinite learning too” to use her own words. Thanks to the great support from her friends and family, Gloria launched her startup in 2010 and since then she has strengthen her motivation and enthusiasm that impulse the development of her startup.
Barnatalent: Gloria, could you please explain the business concept that you developed through BCNTouch ?
BCNTouch is a startup founded in Barcelona in 2010, with an international outlook, like its founders (Andrew Mackenzie, CTO and myself). We provide mobile web services to companies to increase business visibility and ease consumer interactions. Our service, TouchActive, is a mobile web platform to ease consumers shopping and make it social by allowing them to share products with other users and interact with brands through their products. Brands use TouchActive to understand what their customers want from them and modify their proposals to feet their demand.
Our customers are brands or retailers selling added value products (for which consumers think it’s worth to establish a dialog with the brand) that want to interact with their consumers and learn from these interactions.In parallel, we target consumers that make use of our platform from 2 main groups: “shoppers” that enjoy shopping and are ready to spend time making their shopping social and “always connected” digital consumers that want always easy access to the relevant information.
Barnatalent: Spanish governement is investing in NFC and your business is based on this technology. For whose who have not yet heard about it, could you please explain what NFC is?
NFC, Near Field Communication is a short range contactless technology standard (0-5cm) designed to communicate electronic devices easily and securily.
Last year 1 in 10 smartphones sold brought NFC technology. The forecast for this year is 200 million NFC phones. It will become mainstream for payments, transports access etc. We think that there are huge opportunities in mobile marketing, commerce and supply chain management too.
If you touch a tagged poster or product with your phone you can get information on the brand or the particular product. You capture information just touching, you don’t need to search, either write on your keyboard, either see the tag, so the user experience is far better than with other available methods.
Barnatalent: Group deals, that have boomed during last year, seems to develop social shopping too. What is the difference between group deals and BCNtouch?
The key difference is that we offer broad interaction and users decide how they want to interact with brands: get contents, talk on social networks, get products locations, get offers or simply share info with their mates.
We offer the non intrusive platform and users and brands will find the ways to connect.
Barnatalent: How did you start your business up?
Both cofounders share our vision of easy use of technology and saw in NFC a great opportunity to connect the physical world with the digital. We started with designing a prototype, “Chasing Clothes”, we provided the initial funding, recruited the development team and start to work following lean startup principles.
Barnatalent: What are the opportunities for tech startups n Barcelona?
Barcelona is a privileged city with great opportunities to attract talent and great professionals. The entrepreneur ecosystem is putting a lot of effort in attracting them since talent is the key driver for a tech startup.
Barnatalent: Would you recommend any mentorship program for entrepreneurs in Barcelona?
As per my experience, we have the best in class business schools in Barcelona (IESE, Esade) and Barcelona Activa, all of them provide excellent resources and programs for entrepreneurs. I don’t know if this answers the question, hope so.
Barnatalent: What kind of track record, leadership and vision should a would-be entrepreneur have to succeed?
Passion to make it happen, resilience and an excellent team are the key ingredients.
Barnatalent: What is your five years plan?
Our long term plan is to have our platform full of brands and users interacting through their products wherever they are. Brands becoming relevant for consumers and selling with TouchActive and consumers managing their interactions with their favorite brands.
We realize that it will take some time to have the products tagged, but using smart-posters to establish consumer brands communications is a reality. To make sure that our customers can use our platform today, we have enabled barcode and QR reading so that the interaction is available today.
Barnatalent: What is your favorite motivation motto?
Doing what we love is a luxury that everyone should afford: “we only have one life”.
For more information about BCNtouch you can have a look at some of the several articles about this startup or at their news page: